How to Make Money Online with a Blog During Corona Virus
How to make money online | Make online money during Coronavirus
Is it possible to earn money with a blog? Yes.
It is easy? Absolutely.
It's fast? On the contrary.
Last week I shared with you some tricks that had helped me write better posts, and today I want to talk to you about the different ways to monetize (yes, I love this word) a web page.
Many people start blogging with the idea of earning an extra salary, but they think there are only two sources of income: AdSense and affiliate marketing. The reality is that there are more ways to earn money.
Whether you have a blog with lucrative intentions or not, this post interests you. If you are in the first group, what I am going to tell you next will give you new ideas to get a financial return on your efforts; If you are in the second, when you finish reading this article you will better understand how the authors of the most popular pages on the Internet earn their bread.
Do you want to know how to blog and earn money? I will explain all the forms that I know and that exist if you keep reading.
Making money with a blog is a long-distance race, not a sprint
Before continuing, I would like to warn you that making money from a blog is always a long-term plan. VERY long term.Traffic, authority, trust, connection with the readers… these are essential things that cannot be achieved in two days, so if you are looking to get rich in 3 weeks, I am disappointed.
Today there are millions of blogs on the Internet, of which 99% are abandoned after a few months. Therefore, if you want yours to bring you economic benefits, one of the essential qualities you need is consistency. And I'm not talking about months, but years.
Are you willing to write on your blog for the next 5 years? If not, it may be more convenient to invest your time in something different, or that you take your blog as a hobby and not as a business.
Once this point is clarified, we can start These are 9 ways to earn money with a blog.
1. CPC Advertising (AdSense)
The easiest and fastest way to monetize a blog is through PPC advertising. The acronym CPC stands for "Cost Per Click", which means that you get paid every time a user clicks on one of your ads.There are many CPC ad networks, but without a doubt the most popular and the one that works best is Google AdSense. Signing up is as simple as entering this website and filling out a small form. Once Google approves your account (normally it takes less than 48 hours), you will be able to insert advertising blocks of different sizes in your blog.
What sets AdSense apart from other advertising systems is that you don't choose which ads to show, but Google does it for you. The big G analyzes the content of the page on which you have inserted the block and shows advertising that it considers relevant to your readers. In this way, Google kills several birds with one stone:
- The ads displayed (in theory) are interesting for your users
- Being interesting, there is more chance that they click and therefore you earn more money (and Google too)
- Advertisers can reach potential customers despite not knowing you or your page
Revenue per click depends on the competition that exists in that niche. The more advertisers there are, the more they have to pay for your ad to appear and therefore more money can be shared between you and Google. For example, in some super-competitive topics such as "forex", "insurance" or "criminal lawyers" you can get to charge 3 or 4 euros per click, but the normal thing is to receive only a few cents.
If you want to know how competitive a term is, you have two options:
- Do a Google search and notice how many ads appear on the screen. If all the spaces are complete (above the search results, below and in the sidebar) that means that it is a competitive niche in which the click is well paid.
- Enter the Keyword Planner and search for that term. The CPC column will give you an estimate of what companies pay per click to make your ad appear in searches and blogs related to that topic. What you would charge yourself is less than half of that CPC (like 30-40%).
But not everything is pink and wonderful in the land of AdSense. Before you launch advertising on your blog, you should consider the following:
- Your readers may be angry and consider you a seller. Sometimes, having publicity gives a bad image and reduces seriousness to your blog.
- Normally, for CPC advertising to be profitable you need to have a large amount of traffic.
- Google has the right to close your AdSense account when they feel like it and without giving you any kind of explanation. It happened to me in the past.
Examples of blogs with CPC advertising:
- Digital Photography School. Darren Rowse's popular blog generates a high volume of revenue through AdSense. If you enter any article you will see ads both in the sidebar and at the bottom, just before the comments.
- Intexmedia. This company from Cáceres has a blog network called Dinablog that includes sites with a lot of traffic such as bebefeliz.com or Buscartrabajo.com that bill thousands of euros a month just with the clicks of their users.
2. CPA Advertising
Another lesser known type of advertising is CPA (Cost Per Action) advertising. In this case, when a reader clicks on your ad, they are redirected to a landing page where they have to take an action, such as opening an account, filling out a survey, or giving their personal information to receive more information. For each user who completes the action you get a commission.
As you can imagine, the conversion rate (the people who click on your ad and also perform the action) is much lower than in the case of CPC advertising. However, this is offset by a much higher conversion fee - typically several euros.
Here is an example of an insurance company's landing page. When the user clicks on your ad, they come to this page where they ask them to enter their name and phone number so that they can call them later and try to sell insurance. If it does, you get € 1.75 (even if the user ends up not buying anything).
For CPA advertising to be successful, it is important that it is highly relevant to your blog niche. If you have a personal development blog and put a Movistar ad to attract new customers, it is most likely a failure. However, that same blog post about mobile rate deals will work much better.
In general, the more specific your blog topic is, the better CPA campaigns will work (as long as they are relevant, of course).
Examples of blogs with CPA advertising:
- Rastreator. Although more than a blog is a website, Rastreator is a good example of CPA advertising. This company is dedicated to making comparisons of the products that pay the highest commissions for conversion (insurance, mortgages, ADSL ...), and displays CPA announcements of each company in the results of those comparisons. You can do the same on your blog, but on a smaller scale
3. Private advertisers
An alternative to ad networks that I have discussed in the previous points are private advertisers. Just as magazines rent their pages to companies, you can rent areas of your blog to companies in the sector for a fixed monthly price.
There are two ways to find private advertisers:
Offer your services to potential clients. This strategy consists of contacting by email or telephone with companies in your niche that may be interested in advertising on your blog. You can start with those that have contracted AdSense advertising, because you know that they already invest in online advertising every month. If you are able to show them with data and graphics that it would be more profitable to advertise on your page than through Google, they may be willing to make the change.
Let them get in touch with you. If you get your blog to become a benchmark within your niche, it is very possible that the companies themselves will contact you to advertise on your website. The easiest way for this to happen is by publicly showing that you accept ads on your website. For example, you can have a banner with the message "Advertise on this blog" that leads to a page where potential advertisers can download a dossier with the statistics of visits from the last year, the reasons why it would be profitable to advertise on your page and prices.
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